GOLD TOE SOCKS - MACY'S 34TH STREET HERALD SQUARE - BACK WALL DESIGNS FOR MEN'S AND WOMEN'S BRANDS
AEROSOLES - 34TH STREET NYC STOREFRONT REDESIGNED FOR LAUNCH OF NEW BRANDING
GOLD TOE for MACY'S Herald Square
Oversized versions of the actual product were used to create dynamic 3-dimensional back wall displays for both the Men's and Women's Spring Collections.
AEROSOLES 34TH STREET
The storefront and roofs of the Aerosoles store and the surrounding empty space were used to bring attention to an overlooked property on one of the busiest streets in New York City. Designed to include the brand element of the rainbow stripe that appears on iconic shopping bags, the storefront easily stands out amongst the competition.